The Digital Transformation section is dedicated to the changes in business occurring under the pressure of IT. We will discuss how marketing, product, consumer, workforce formats, as well as culture and, as a result, the whole society are changing.
We will consider those elements of digital transformation that are directly related to business.
First, for many corporations, this is the main trend and hype theme, on the basis of which they design their development strategies. Large companies quickly create new key positions (for example, CDO - Chief Digital Officer), bet on digitization, transformation, omni-channelling, client-centricity, innovations - and other fashionable terms related to the phenomenon of digital business transformation.
Secondly, this phenomenon is still
insufficiently covered in relevant discussions at various conferences. There is
much talk about futurology, state and society, but not much about business and
the reasons why digitization will become its driver.
That is why at the Section we will consider
such topics as:
Digital Transformation Strategies in Business;
Marketing in the era of digital transformation;
Cryptocurrencies and other forms of investment in the digital space;
Remote work and mobility of employees;
And many other business topics related to
digital transformation that section participants will offer!
There will be a lot of cases in our section,
both Russian and international, but made by our compatriots. Pay attention to
the speakers - all of them are digital revolutionaries!