Konstantin Shakurov
Analyst, PM, Product Manager @ SimbirSoft
Ulyanovsk
Aleksey Florinskiy
Deputy Director @ SimbirSoft
Ulyanovsk

ВА vs UX: how to get along in one and the same project

Description:

Do a project for a customer or for users who bring money to customer?

Why a UX specialist is needed while the project has an analyst?
Can we do without either?
How not to get customer tired of a crowd of people on the project?


In the lecture, we will answer these questions, tell about how to share responsibility and not to get “Chinese Whisper”, and demonstrate that a demanded product can be made on the first try, without the risk of major changes thereafter.

About speakers

Konstantin Shakurov

Analyst, PM, Product Manager @ SimbirSoft
Ulyanovsk

6+ years in IT

Started up as a salesperson. Continued as (business and system) analyst and PM.

Now is a product manager in mobile and business intelligence disciplines.

Development from mobile applications up to ERP.

Aleksey Florinskiy

Deputy Director @ SimbirSoft
Ulyanovsk

Deputy Director @ SimbirSoft

More than 15 years in development. Co-founder of SimbirSoft. Started up as a web-developer, later progressed to manager of product area of eCommerce solutions. In 2011, was appointed manager of web department. Currently holds the post of Deputy Director.

Speaks at many Russian and international conferences, including SECR, STACHKA, RIT ++ and others.

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