E-commerce "holy war": do it yourself or not

  • Auditorium: SOVIET SCHOOL
  • Category: Business
  • Level: Beginner
  • Section: SEO
Ivan Nikitin
Founder and Director @ Ivan Nikitin and Partners
Alexander Feoktistov
Chief Sales Officer @ OHM Solutions
Moscow
Pavel Ivanov
CEO @ B2Basket.ru
Moscow

Description:

E-commerce panel is usually a private party for key market players. They address rather vague and instrumental topics at specialist conferences. Meanwhile, nearly every experienced or beginner e-commerce person inevitably faces a practical choice: what is worth paying for, and what you can do yourself? At this panel, people who face such a dilemma will have an opportunity both to share their experiences and perspectives and to have a discussion with those who disagree.

What is uncommon such panels, we are offering the format of round table which will help avoid formalism and boring reports. For the first time ever, it will be arranged in the form of a round table where a single position will be defended by a whole team.

Mechanics:

  1. Speakers will (in advance) split up into two teams: Blue and Red,
    • DIY team and
    • Outsource team.
  2. Prior to start, facilitator will explain conditions of the “holy war" and announce who is in the Red and who is in the Blue corner.

First round:

  • A speaker from the Blue team speaks first for 10 minutes, that facilitator passes the floor to the Red team.
  • Five minutes to discuss disputable points.
  • If the Read team is able to provide sufficient reasons, they score a point. If not, a point goes to the Blue team.
  • Gong sounds, and facilitator writes the score on flipchart.
  • Then facilitator passes the floor to a speaker from the Red team for 10 minutes. The procedure is the same. Five minutes after the speech for the Blue team to offer their reasons. Gong and summation.

Second round:

  • A speaker from the Blue team has 10 minutes, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...
  • Five minutes break.


Third round

  • Ten minutes for a speaker from the Blue team, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...

Twenty minutes for final discussion and Q&A session, announcement of results of “bouts” and presentation of prizes.


About speakers

Ivan Nikitin

Founder and Director @ Ivan Nikitin and Partners

Ivan Nikitin is an expert in Internet marketing and web analytics with more than 15 years of experience. He is the author of numerous courses on search optimization and web analytics that were read in numerous educational institutions: the Russian Academy of National Economy and Public Administration under the President of the Russian Federation in the MBA Eecutive program, ALMA University, the Specialist Center at the Bauman Moscow State Technical University, the Center of Masters. Currently, the founder and director of Ivan Nikitin and Partners.

Alexander Feoktistov

Chief Sales Officer @ OHM Solutions
Moscow

CSO at OHM Solutions

Pavel Ivanov

CEO @ B2Basket.ru
Moscow

From 2007 to 2011: Head of Promotion Department, Director of SEO Department at RBS Corporation

Co-founder of B2Basket.ru, founder and CEO of PromoWeb.ru. E-marketing expert since 2002. Deeply involved in E-commerce since 2013. One of the authors of the first book by Igor Ashmanov dedicated to “statistics and analytics” and “contextual advertising”, author of many articles on advertising for online stores, speaker at specialist conferences Stachka, RIF+KIB, e-commerce.

Владею интернет-магазином Kupicase.ru

Пришёл в Яндекс в 2014 году. Руководит группой по работе с региональными клиентами Маркета и отвечает за продвижение сервиса в разных городах России. Стас знает всё — ну или почти всё — о размещении на сервисе: как сделать его максимально конверсионным, используя различные инструменты оценки эффективности.

12 лет в сфере разработки e-commerce проектов и корпоративных порталов.

Член Гильдии Маркетологов России.

Партнёр по обучению Яндекс.

Постоянный спикер на различных мероприятиях по интернет-маркетингу и внедрению CRM-систем

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