Arseniy Ashomko
CEO @ Tigermilk Media
Moscow

Video: why visual perception prevails?

Description:

Today, many (if not all) talk about domination of video in communications. But is it really so?

Isn’t the significance of video overestimated?

How can it be used to achieve business targets (both when you are a media and when you are a business)?

Does it make sense to get involved in the move in support of video all out, every time and everywhere?

About speaker

Arseniy Ashomko

CEO @ Tigermilk Media
Moscow

Has worked with Pepsi, Dirol, NIVEA, UniCredit Bank, Raffaello and many others as a creative director, a strategist, and in other positions. The market like this: when it is on the upswing, it is hard to talk about some rigid structure and clear allocation of responsibilities.

I believe that I have opened advertising integrations in social games to the world, and public pages – to the major business. But it is all past, and the most interesting part is ahead.

Since 2014, I have lead tigermilk – a multi-channel media company with a dozen of thematic projects (Bon App?tit, Workout, Shpilki, etc.) and 45 million participants on 10 platforms.

Today, tigermilk is a leader in digital photo and video content creation, as well as native advertising in Russia.

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