Maria Verhоvtseva
chief editor @ Lifehacker
Ulyanovsk

Parallel worlds: how advertising and editorial board get on with

Description:

What is the difference between promotional and non-promotional content.

How the editorial board sometimes suffers from advertising.
What is the pain of commercial editors.
Why do ads and editors live in different worlds.
Why they can not exist in absolute parallel.

How to make good promotional materials so that the editorial board does not suffer.

About speaker

Maria Verhоvtseva

chief editor @ Lifehacker
Ulyanovsk

A fragile girl, a part-time editor in chief for a title with 13 million unique visitors per month. I’ve passed a rather thorny path full of adventure: I used to be a SEO-writer, made fun as SMM-specialist, worked as a production editor, got hard knocks in the role of chief editor. Now I'm the chief editor of "Lifehacker" - the coolest edition about everything that can only be useful for a modern person.

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