Ivan Nikitin
Founder and Director @ Ivan Nikitin and Partners

Custom Metrics in Web Analytics Tools

  • Auditorium: GARDEN HALL
  • Category: Digital-marketing
  • Level: Skilled
  • Section: SEO


Modern systems of analytics, such as Google Analytics and Yandex.Metrica, can collect and use additional parameters and metrics (metrics) about the user's session, about the users themselves, about the products, and so on. Such information allows us to make a very fine data segmentation at the analysis and to obtain results that inaccessible to conventional analysis tools. The report deals with the examples and skills of such usage.

About speaker

Ivan Nikitin

Founder and Director @ Ivan Nikitin and Partners

Ivan Nikitin is an expert in Internet marketing and web analytics with more than 15 years of experience. He is the author of numerous courses on search optimization and web analytics that were read in numerous educational institutions: the Russian Academy of National Economy and Public Administration under the President of the Russian Federation in the MBA Eecutive program, ALMA University, the Specialist Center at the Bauman Moscow State Technical University, the Center of Masters. Currently, the founder and director of Ivan Nikitin and Partners.

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