Digital-маркетинг

Лидогенерация

Привет, меня зовут Ксения Лакалина, я ген.директор агентства "ТемаКа". Мы приглашаем руководителей компаний, топ-менеджеров, интернет-маркетологов, специалистов по контекстной рекламе, веб-аналитиков и всех-всех причастных посетить секции «Лидогенерация» и «Веб-аналитика».

Вы хотите продвигать свой бизнес в интернете, но не знаете, с чего начать? Интересуетесь новыми сервисами и технологиями в интернет-маркетинге? Хотите узнать о самых свежих новинках в Яндекс.Директ и Google Adwords? С помощью каких каналов еще можно привлекать качественный трафик на сайт? Как отслеживать эффективность рекламы? Ответ на эти и другие вопросы на секциях «Лидогенерация» и «Веб-аналитика».

Известные эксперты из ведущих компаний поделятся своим опытом, последними новостями и важной информацией. У вас также будет отличная возможность пообщаться лично и задать свои вопросы. Мы вас ждем. Будет интересно!

E-mail: kseniya@temaka.ru
Facebook: kseniya.lakalina

Telegram: Ksy Lak


Timakov Artem Andreevich
@ Marketing Detective Agency
St. Petersburg

- Is it possible to get customers from Vkontakte with a large check (from 30,000 to 600,000 rubles)?

- Is it possible to do this for a year or more?
- How to overcome the problems that arise with long-term work in social networks?
- Why SMM-promotion does not suit everyone?
- Ways of warming up a potential client in social networks.

- What is important in the work of a specialist besides posts in the group, gathering bases and creating ads


Yaroshenko Alexey
CEO @ Salespark Agency
Minsk

Good marketers often receive proposals for the promotion of ICO. Is it worth taking up such projects? How to evaluate your work? Is it worth getting money in the project's tokens?

What kind of traffic is suitable for promoting ICO and why? What are the features of cryptotraffic analytics?

The lecture deals with these and some other issues.


Kalaev Vladimir Yurievich
CEO @ Pepper.Ninja
St. Petersburg
We will analyze tools and options of VKontakte for service sales in 2018. Let's take a closer look at the relationship between a personal account, a group, and ways of attracting an audience to achieve a result. Participants will receive a full map of service sales and will be able to independently start implementation. All about Vkontakte 2018. What is special about it? How to sell there? How to find your audience?

Sergey Aleksandrovich Shmakov
CommentTracker.io @ SMM Shmakov's blog
St. Petersburg

His lecture tells how Social Media market has changed over 7 years, and how he has changed himself to remain competitive in the market (there will be many nostalgic screenshots). He will demonstrate, on personal example, that today both an SMM person and a business person must know and be able to use such tools as SEO, SMM, management, design, and sometimes programming with intelligence. He will tell how he had caught a couple of waves which enabled him to gain solid experience and subscriber base during the period of his work. How he came to programming and intelligence, and why today every Social-Media specialist must have basic programming skills to be successful — all this on personal example).


Svetlana Pogodina
Engineer @ Lira Bureau
Moscow

What else can be customized or improved when everything is set? She will address optimization of advertising and traffic improvement with a focus on service sector and sophisticated goods.

She will share her experience and ways of performance improvement for already adjusted advertising which have worked and produced a result. She will draw the audience’s attention to some important points which many specialists do not use in practice or just forget about. She will also address new tools.


Alexander Konchenko
Owner and Managing Partner @ ACMEdigital
Moscow

Smart feed is pain.

The algorithm works against you, subscribers do not see the content, overcoming ten per cent coverage is a heroic feat.

How to work systematically with a constantly changing algorithm, not to lose coverage and experience the joys of paradise?

Points to be covered:

  • purpose and key guidelines for making a smart feed;
  • myths and truth about how algorithms work;
  • methods for dealing with low coverage and involvement;
  • obtaining reliable data and in-depth study of subscribers: factors of decision-making, pains and expectations;
  • methods for safe automation of routine actions and mass operations with new audiences;
  • post-analysis and strategy correction.

- Funnelology - What is actually funnel-oriented commerce?
- Evolution of marketing in the US and how can you apply it?
- Intimate relationships and sales. What is in common?
- Front-end and Backend - American approach.