Digital-marketing

SEO


Ivan Nikitin
Founder and Director @ Ivan Nikitin and Partners
Alexander Feoktistov
Chief Sales Officer @ OHM Solutions
Moscow
Pavel Ivanov
CEO @ B2Basket.ru
Moscow

E-commerce panel is usually a private party for key market players. They address rather vague and instrumental topics at specialist conferences. Meanwhile, nearly every experienced or beginner e-commerce person inevitably faces a practical choice: what is worth paying for, and what you can do yourself? At this panel, people who face such a dilemma will have an opportunity both to share their experiences and perspectives and to have a discussion with those who disagree.

What is uncommon such panels, we are offering the format of round table which will help avoid formalism and boring reports. For the first time ever, it will be arranged in the form of a round table where a single position will be defended by a whole team.

Mechanics:

  1. Speakers will (in advance) split up into two teams: Blue and Red,
    • DIY team and
    • Outsource team.
  2. Prior to start, facilitator will explain conditions of the “holy war" and announce who is in the Red and who is in the Blue corner.

First round:

  • A speaker from the Blue team speaks first for 10 minutes, that facilitator passes the floor to the Red team.
  • Five minutes to discuss disputable points.
  • If the Read team is able to provide sufficient reasons, they score a point. If not, a point goes to the Blue team.
  • Gong sounds, and facilitator writes the score on flipchart.
  • Then facilitator passes the floor to a speaker from the Red team for 10 minutes. The procedure is the same. Five minutes after the speech for the Blue team to offer their reasons. Gong and summation.

Second round:

  • A speaker from the Blue team has 10 minutes, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...
  • Five minutes break.


Third round

  • Ten minutes for a speaker from the Blue team, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...

Twenty minutes for final discussion and Q&A session, announcement of results of “bouts” and presentation of prizes.



Тэглайн представит ряд уникальных рейтингов сервисов и технологий, использующихся при разработке веб-сервисов и заказных проектов в digital. Рейтинги будут интересны большинству российских технических и маркетинговых руководителей, отвечающих за подбор технологических решений на digital-рынке, и сотрудникам, которые ломают копья в бесконечных холиварах, какой сервис или технология лучше. Теперь мы все посчитали.

Исследование сформировано на основе онлайн-анкетирования 1 000+ владельцев и топ-менеджеров digital-агентств и продакшенов с производством и/или клиентским офисом в России. Данные собирались с мая 2016 по апрель 2018. Это первая в России серия рейтингов, построенная по такому большому количеству сегментов рынка и с привлечением невероятного количества респондентов.

Мы представим рейтинги по следующим кластерам: инструменты для дизайна и проектирования, языки программирования, системы контроля версий, серверные операционные системы, мобильные платформы / ОС, краш-репортеры, сервисы для тестирования и сбора статистики мобильных приложений.