Павел Трубецков

Контент-маркетинг

Если вы заметили, что эффективность прямой рекламы неуклонно падает, стоимость привлечения нового клиента растет, становится все сложнее вести бизнес рентабельно, то эта секция однозначно для вас.

Многие рынки в России сейчас входят в стадию насыщения и начинают сталкиваться с проблемами, с которыми столкнулись предприниматели на Западе десятки лет назад. Конкуренция в бизнесе становится жестче, клиенты — требовательнее. Классические каналы маркетинга перестают работать. Что делать в такой ситуации?

Сегодня самый рентабельный на Западе способ привлечения и удержания клиентов — контент-маркетинг. Именно контент-маркетинг позволяет в полуавтоматическом режиме выстраивать доверие потенциальных клиентов еще до покупки, стимулировать сарафанное радио, делать повторные продажи и сохранять клиента лояльным в течение многих лет.

В России это направление маркетинга весьма ново. Вот уже несколько лет мы приглашаем самых сильных российских экспертов в области «контент-маркетинг» на нашу секцию, и они делятся своим практическим опытом. Обязательно приходите.


ПОСМОТРИТЕ ВИДЕОПРИГЛАШЕНИЕ

Внимание: Зал "Октябрьский", в котором мы проводим секцию, вмещает всего 150 человек. Лучше занять места заранее.


Куратор секции: Павел Трубецков

Есть вопросы? Просто напишите мне:
E-mail: marketing@cs-cart.ru
Facebook: https://www.facebook.com/pavel.trubetskov


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