Reports

Every year we select the most interesting reports and master-classes of information technology experts. 2 days, 200+ speeches, 10 batches. We guarantee that you will leave with new knowledge, ideas, and inspiration

The Conference content undergoes strict selection. We do not admit reports already presented at other conferences and stand against advertising companies and products in speakers’ reports.

Categories
Sections
Profession
Level
Auditorium

Oleg Bartunov
CEO @ Postgres Professional
Moscow

Oleg Bartunov will speak about his way from a simple astronomer to a world-famous developer via his participation in the open source project PostgreSQL. Working in large corporations, the programmer becomes a cog in a huge machine. But creating open source software, a person keeps his identity, and sometimes has even larger professional prospects than in a commercial company. Position and career of an Open Source developer do not depend on the company management, everything is transparent here and depends only on personal contribution. Working in Open Source brings a sense of engagement in creation of a product that will be used by millions of people around the world. Oleg Bartunov will talk about his personal experience in IT-sphere, from student years at physics department at Moscow State University, astronomy studies at SAI and Santa Cruz (USA) to involvement to the international community of PostgreSQL developers and founding Postgres Professional.


Arthur Gainullin
Head @ Cryptogramm
Kazan
  • What is a digital imprint and why it is important to take care of it since young age.
  • How corporations and cybercriminals get and use our data, and how we can prevent it (if we need it at all).
  • Why everything that happens on the Internet stay there forever.
  • A bit of history, real cases and practices.
  • By tradition: tips for paranoiacs.

Vladislav Mikhalev
co-founder @ MPLAYROOM
St. Petersburg
  • transformation of business-thinking;
  • instagram as a multiplier of customers attraction and brand promotion;
  • testing a niche with minimal investment;
  • your own product and brand without own production;
  • why business should not be done for money or freedom.


Bonus track: during the lecture we will analyze 3 business instagram accounts of the first 3 volunteers.


Andrei Volgin
Art Director @ EQS Group
Moscow
Ivan Kuksin
CTO @ Blue Ant Web Bureau
Moscow
Olga Liberte
Chief Creative Officer @ Bounce Advertising Agency
Riga, Latvia
Andrey Kubyshin
CTO @ PoldenFX Creative Agency
Moscow
Evgenia Zherebtsova
Concept artist in cinema and game industry @ Lecturer at Smirnov School
Moscow

We will discuss pains and mishaps of the industry, as well as difficulties and what seems to be hopeless situations that one has to face.

We will use humor and personal experience to see how they could have been avoided. Or maybe it is a necessary stage of growth?

We invite everyone to join the discussion in warm and cozy atmosphere of a round table.


Svetlana Rusova
Founder & CEO @ Bestrank Training Center
St. Petersburg

There is a huge demand for software developers with blockchain skills now, and it is expected to grow in the nearest future.
The banking sector extensively adopts this technology, holds hackathons, announces competitions and creates jobs for developers.
Major governmental and commercial organizations develop projects on blockchain.
Technical higher education providers consider and establish sub-departments dedicated to blockchain, and courses on this subject are added to standard curriculums.

New developers will be trained soon who will come to businesses to junior developer positions. And middle-developers will be those who will start learning and working with this technology today.

The lecture will help learn more about this subject those who are starting to approach it.

If you are a developer or owner of an IT company, welcome to this lecture, and you will see how blockchain can promote your career and your business.

Our company has handled projects on blockchain since April 2017. Starting from October, we have launched a training course for developers on ерш subject, and we see very keen interest to it, both from developers and business community. However, appropriate quality information on this topic is very few, and it is nearly nonexistent in Russian. We would like to tell about the technology, show a new career path for developers and develop the community of crypto-enthusiasts.

Key points:

1. What technologies for the basis of blockchain: cryptography, databases, peer2peer connections

2. The concept of smart contracts: where stored, how performed, and is it possible to cheat a smart contract.

3. Decentralized applications. Security, convenience, opportunities — choose two of three.


Valentin Bartenev
Core Developer @ NGINX, Inc.
Moscow

In September 2017, we released the initial beta version of our new open-source project NGINX Unit, which is now in process of active development. It is based on the unique new generation architecture and is currently able to function as a flexible and effective Application Server. From this lecture you will learn: why the new server was created, what its key advantages are, what capabilities it already offers, and what tasks it is able to perform. You will also learn about its architecture and, if time allows, its user-friendly JSON RESTful control interface that makes you able to handle your Web applications quickly without connection losses and service interruptions.


Kyrill Shipulin
Researcher @ Positive Technologies
Nizhny Novgorod
  • Why IDS is like a Swiss knife for protecting the network.
  • Signatures vs Heuristics.
  • Case study: write signatures for exploits and malware.
  • Many practical examples.
  • Bypassing IDS systems

Andrey Kubyshin
CTO @ PoldenFX Creative Agency
Moscow
  • How can clients promote themselves and their products using media technologies and non-standard concepts.
  • Real cases - how it works.
  • Interactive with the use of multimedia technology – you can try it yourself.

Nikita Baksalyar
Rust-developer @ MaidSafe
Nizhny Novgorod
  • Introduction: what is Ethereum and how it works (blockchain, P2P network, transactions, smart contracts and virtual machine).
  • Solidity, ABI and function calls.
  • Security and non-strict typification in Solidity.
  • Logic errors in Solidity.
  • Case study: removal of the system library from the Ethereum network.
  • Case study: hacking Parity MultiSig.
  • Decompilation of Solidity (Porosity).
  • Serpent and vulnerability in the Compiler.

Nikolay Fetyukhin
Founder @ MST
Ulyanovsk / Moscow

For businesses and heads of sales departments!

To understand what are the possibilities of transformation from offline to online! And for everyone who is interested in IT!


Maria Verhоvtseva
chief editor @ Lifehacker
Ulyanovsk

What is the difference between promotional and non-promotional content.

How the editorial board sometimes suffers from advertising.
What is the pain of commercial editors.
Why do ads and editors live in different worlds.
Why they can not exist in absolute parallel.

How to make good promotional materials so that the editorial board does not suffer.


Deryushkin Alexey Viktorovich
Managing Partner @ ScrumTrek
Moscow

The report examines the basic tools and activities that help pass the initial stage of team building and the start of work on Scrum taking less pains. You will learn what activities should be performed in the Scrum teams after they are launched (or subsequently, if they have not been conducted earlier), to increase team productivity. The report can be used by the Scrum masters as a ‘cheat sheet’ to work with their teams in the first few weeks of work. Many tools will also be useful for those teams that have long been working on Scrum. A set of tools and activities is based on several years of experience with teams. Why? Because everyone wants to make their team more effective. After all, Scrum is about increasing speed and quality, isn’t it?


Anatoly A. Wasserman
special guest
Moscow

The future in 30 years

A lecture about the future of Russia in 30 years within the context of the future of the whole civilization through the same 30 years.

Wasserman builds his lecture upon his observations of various factors that exist in the world today, and attempts to mentally project and develop those factors. Simply said, he monitors economy, technology and politics, makes suggestions of the path they will follow, and determines the result – what our future will be depending on the path.

Thus, according to followers, his lectures are interesting firstly due to their outstanding "density". He is sort of filling his whole narrative with information and reasoning. In a way, his lectures resemble films. And – of course – he is a lecturer whose lectures leave a feeling of discovery of something new. Welcome.


Timakov Artem Andreevich
@ Marketing Detective Agency
St. Petersburg

- Is it possible to get customers from Vkontakte with a large check (from 30,000 to 600,000 rubles)?

- Is it possible to do this for a year or more?
- How to overcome the problems that arise with long-term work in social networks?
- Why SMM-promotion does not suit everyone?
- Ways of warming up a potential client in social networks.

- What is important in the work of a specialist besides posts in the group, gathering bases and creating ads


Pavel Ivanov
CEO @ B2Basket.ru
Moscow
Ivan Nikitin
Founder and Director @ Ivan Nikitin and Partners
Alexander Feoktistov
Chief Sales Officer @ OHM Solutions
Moscow

E-commerce panel is usually a private party for key market players. They address rather vague and instrumental topics at specialist conferences. Meanwhile, nearly every experienced or beginner e-commerce person inevitably faces a practical choice: what is worth paying for, and what you can do yourself? At this panel, people who face such a dilemma will have an opportunity both to share their experiences and perspectives and to have a discussion with those who disagree.

What is uncommon such panels, we are offering the format of round table which will help avoid formalism and boring reports. For the first time ever, it will be arranged in the form of a round table where a single position will be defended by a whole team.

Mechanics:

  1. Speakers will (in advance) split up into two teams: Blue and Red,
    • DIY team and
    • Outsource team.
  2. Prior to start, facilitator will explain conditions of the “holy war" and announce who is in the Red and who is in the Blue corner.

First round:

  • A speaker from the Blue team speaks first for 10 minutes, that facilitator passes the floor to the Red team.
  • Five minutes to discuss disputable points.
  • If the Read team is able to provide sufficient reasons, they score a point. If not, a point goes to the Blue team.
  • Gong sounds, and facilitator writes the score on flipchart.
  • Then facilitator passes the floor to a speaker from the Red team for 10 minutes. The procedure is the same. Five minutes after the speech for the Blue team to offer their reasons. Gong and summation.

Second round:

  • A speaker from the Blue team has 10 minutes, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...
  • Five minutes break.


Third round

  • Ten minutes for a speaker from the Blue team, then the Read team has 5 minutes to provide their reasons.
  • Gong, score summation, etc.
  • Ten minutes for Red speaker, five minutes for the Blue. Gong, score...

Twenty minutes for final discussion and Q&A session, announcement of results of “bouts” and presentation of prizes.



Konstantin Shakurov
Analyst, PM, Product Manager @ SimbirSoft
Ulyanovsk
Aleksey Florinskiy
Deputy Director @ SimbirSoft
Ulyanovsk

Do a project for a customer or for users who bring money to customer?

Why a UX specialist is needed while the project has an analyst?
Can we do without either?
How not to get customer tired of a crowd of people on the project?


In the lecture, we will answer these questions, tell about how to share responsibility and not to get “Chinese Whisper”, and demonstrate that a demanded product can be made on the first try, without the risk of major changes thereafter.


Catherine Malyarova
Project manager @ Yandex. Embedded Automotive Solutions
Moscow

I invite everyone who is interested in learning what you need to be prepared for when developing embedded systems for cars. On the example of Yandex.Auto we'll talk about the features of UI/UX of automotive systems, about unexpected discoveries and difficulties of testing.

I will also tell you why developing systems for a car, you are pumping your skills.


Pavel Trubetskov
Marketing Director @ CS-Cart
Ulyanovsk

It became more difficult to sell. The price of the lead is growing. Quality is falling. The client becomes more demanding.

The profitability of the first sale went to a deep knockout.

Customers forget you and repeat sales come with a creak. Cold calling is getting worse and worse.

Golden days of the phrase ‘I'll make a lending and set direct’ are irrevocably gone.

What to do when Digital has finally changed the world and the number of information channels became unlimited?

Create your own channel. Each of us lives in his own world, which defines a certain community of people and interests.

We will talk with you about the most popular trends of modern marketing - community marketing.

  • How to create a community of loyal customers around your company?
  • What is the key task of the blog and how to work with emails and messengers?
  • Why do the brands become less important and the leader of the company comes first?
  • How can community marketing save you millions of rubles when you launch a new product?

Alexander Shimansky
CEO @ StomPro
Ulyanovsk

The development of any large product involves close interaction of development teams and customers.

What is a "test pad" and how can it save you nerves and time?

How not to get lost on tons of edits, how to run a project and modify it at a working enterprise changing its business processes, how not to lose the main goal among the many small bonus features and how to identify the needs of the majority?

We will tell you how to structure teams, collect quality data, establish communication between experts, and most importantly how to survive at the time of implementation.


Vladislav Zaitsev
IOT System Architect @ Nokia
Moscow

When using radio networks, we usually use networks with " star" or " point-to-point" topologies. Wi-Fi is "star", Wi-Fi Direct (when two devices are connected directly) or talk on the radio is "point-to-point". Cellular communication is also a " star of stars". But there are networks that have other operating principles — self-structuring mesh networks. The lecture will cover operating principles of such networks, pluses and minuses, popular standards and hardware.

Want to know what mesh networks are and learn main principles of their operation? Do come! We will tell what they can be like, how they are used, what one needs to know about their operating principles, and how you can “play” with them at home.


Alexey Troshin
Head of the IT Development @ FINAM
Moscow

As easy as 1-2-3: how we increased the transparency of 25 teams.

The lecture covers the ways to understand what is happening inside the development teams while looking from outside. Everything is simple and difficult at the same time.???? 2 years of search, 4 approaches - and the tool started to work. It measures and shows the temperature to see which team is overheating in order to be in time with the fire brigade.???? I will talk about how we implemented metrics into teams with different processes, how we performed light standardization and how it was visualized. There will be quite a lot of examples from the life of JIRA.


Yaroshenko Alexey
CEO @ Salespark Agency
Minsk

Good marketers often receive proposals for the promotion of ICO. Is it worth taking up such projects? How to evaluate your work? Is it worth getting money in the project's tokens?

What kind of traffic is suitable for promoting ICO and why? What are the features of cryptotraffic analytics?

The lecture deals with these and some other issues.


Maksim Karev
Head of Business Intelligence @ IBS SOFT LLC
Moscow

Nowadays many people want to be data scientist – i.e. analysts or, in other words, data researchers. Although this specialization has gained popularity and ignited much hype, many of those who want to become analyst or potential candidates for this job are not sure about or do not have a full understanding of how demanded this specialization will be in actual business in the immediate future. Some believe it is just a swing of fashion’s pendulum and its peak will soon pass by, others are confident that this is only the beginning, and that the future is here. In my lecture, I would like to tell you about day-to-day realities of this profession as they currently are, and to share my thoughts about the past, the present and the future of this profession in terms of actual IT consulting projects.

The lecture should be interesting, first of all, to beginner specialists, or to those who have heard about this field before and think about working in it. Also, my lecture might be interesting to business people (from oil and gas industry, metal production and energy) because it provides examples of implementation of real projects with use of advanced analysis and machine learning tools.


Sergey Popov
Production Director on Layout @ HTML Academy
St. Petersburg

Grid Layout has been with us for almost a year, but nevertheless, many people still talk about it in whisper, they are afraid to speak about it, and even more so - to use this technology. BIt os basically due to the fact that many developers give advice and judge technology, without using it. I will show popular questions about Grid Layout that are asked in the network, and give honest answers to them.