Content Marketing, Digital, Web-analytics, Lead Generation and SEO for managers and CEOs, marketers, advertisers, SEO-specialists, analysts and student majoring in media.


Maria Verhоvtseva
chief editor @ Lifehacker

What is the difference between promotional and non-promotional content.

How the editorial board sometimes suffers from advertising.
What is the pain of commercial editors.
Why do ads and editors live in different worlds.
Why they can not exist in absolute parallel.

How to make good promotional materials so that the editorial board does not suffer.

Timakov Artem Andreevich
@ Marketing Detective Agency
St. Petersburg

- Is it possible to get customers from Vkontakte with a large check (from 30,000 to 600,000 rubles)?

- Is it possible to do this for a year or more?
- How to overcome the problems that arise with long-term work in social networks?
- Why SMM-promotion does not suit everyone?
- Ways of warming up a potential client in social networks.

- What is important in the work of a specialist besides posts in the group, gathering bases and creating ads

Yaroshenko Alexey
CEO @ Salespark Agency

Good marketers often receive proposals for the promotion of ICO. Is it worth taking up such projects? How to evaluate your work? Is it worth getting money in the project's tokens?

What kind of traffic is suitable for promoting ICO and why? What are the features of cryptotraffic analytics?

The lecture deals with these and some other issues.

Julia Zagitova
Media Researcher, Creator of Breaking Trends Telegram-channel

People came to Telegram and consider it a safe messenger.

Media and companies began to invest large budgets into the channels.

Authors of the channels earn more than in other social networks.

From this report you will learn everything about Telegram-boom and understand how it works.

Kalaev Vladimir Yurievich
CEO @ Pepper.Ninja
St. Petersburg
We will analyze tools and options of VKontakte for service sales in 2018. Let's take a closer look at the relationship between a personal account, a group, and ways of attracting an audience to achieve a result. Participants will receive a full map of service sales and will be able to independently start implementation. All about Vkontakte 2018. What is special about it? How to sell there? How to find your audience?

Sergey Aleksandrovich Shmakov @ SMM Shmakov's blog
St. Petersburg

His lecture tells how Social Media market has changed over 7 years, and how he has changed himself to remain competitive in the market (there will be many nostalgic screenshots). He will demonstrate, on personal example, that today both an SMM person and a business person must know and be able to use such tools as SEO, SMM, management, design, and sometimes programming with intelligence. He will tell how he had caught a couple of waves which enabled him to gain solid experience and subscriber base during the period of his work. How he came to programming and intelligence, and why today every Social-Media specialist must have basic programming skills to be successful — all this on personal example).

Timothy Kvachev
Head @ TRINET.Group
St. Petersburg

You will find out why 90% of sites do not get results from SEO

During the lecture you will:

- Understand why you need LSI longread's and SILO architecture

- Learn how to apply Ben Hunt's ‘ladder of recognition’ to increase organic traffic on your project

- Learn about the possibilities of automatic optimization using the values multiplier

Get a list of the top 7 systematic errors of your contractors that are depriving you of profits.

And most importantly, during the report you will be given simple techniques for e-commerce, allowing not only to achieve quick results, but also to capture your niche.

The report is based on live cases with a demonstration of the results of the implementation of the described techniques.

Ivan Nikitin
Founder and Director @ Ivan Nikitin and Partners

Modern systems of analytics, such as Google Analytics and Yandex.Metrica, can collect and use additional parameters and metrics (metrics) about the user's session, about the users themselves, about the products, and so on. Such information allows us to make a very fine data segmentation at the analysis and to obtain results that inaccessible to conventional analysis tools. The report deals with the examples and skills of such usage.

Svetlana Pogodina
Engineer @ Lira Bureau

What else can be customized or improved when everything is set? She will address optimization of advertising and traffic improvement with a focus on service sector and sophisticated goods.

She will share her experience and ways of performance improvement for already adjusted advertising which have worked and produced a result. She will draw the audience’s attention to some important points which many specialists do not use in practice or just forget about. She will also address new tools.

Mikhail Shakin

I will talk about such methods of promotion in the English-language Internet, which are rarely used in RuNet or not used at all.

For example,working in cooperation with journalists, you can get quality links from well-known websites for free.
In most cases you cannot get links by other ways.

In RuNet, almost no one uses multi-level links. With this method, the links are placed in several levels. This method allows you to get greater effect from the same number of links.

Getting links using Scholarships - this method is popular in English-speaking countries and allows you to receive links from educational sites in edu domain zone. Such references give good trust. Not every site has links from websites of colleges and universities.

Anastasia Dujardin
Analyst @ Mediator

How many media are there in Russia.

What is Russian media market and the average media.

Features of media consumption in Russia.

Who reads Russian media.

Variability of involvement indicators depending on the category of the publication.

Alexander Konchenko
Owner and Managing Partner @ ACMEdigital

Smart feed is pain.

The algorithm works against you, subscribers do not see the content, overcoming ten per cent coverage is a heroic feat.

How to work systematically with a constantly changing algorithm, not to lose coverage and experience the joys of paradise?

Points to be covered:

  • purpose and key guidelines for making a smart feed;
  • myths and truth about how algorithms work;
  • methods for dealing with low coverage and involvement;
  • obtaining reliable data and in-depth study of subscribers: factors of decision-making, pains and expectations;
  • methods for safe automation of routine actions and mass operations with new audiences;
  • post-analysis and strategy correction.

Nikita Belogolovtsev
Chief Editor and Publisher @ Mel

Creation of content or self-sustained media in a particular niche is a very topical subject. Such content may be demanded by both businesses and brands trying to find their way to the Customer, and by media. In today’s world, the “entry threshold” has become much lower: gain is possible even with minimum resources at the starting point. At the same time, the number of players and, hence, competition for user’s attention, have increased significantly.

Questions that this lecture will answer:

Against whom niche media compete for user’s attention, and how?

How to minimize costs and efforts at start of a project wisely?

What are specific requirements that niche media have for team building?

Why the reader is always more important than the topic?

Arseniy Ashomko
CEO @ Tigermilk Media

Today, many (if not all) talk about domination of video in communications. But is it really so?

Isn’t the significance of video overestimated?

How can it be used to achieve business targets (both when you are a media and when you are a business)?

Does it make sense to get involved in the move in support of video all out, every time and everywhere?

Latypov Artur Rashitovich
Head @ SEO Intellect

- Reasons to punish search engines;
- Types of sanctions;
- Symptoms, diagnosis and treatment;
- How not to fall under the sanctions.

Pavel Fedorov
editor, author of the Telegram-channel "Pasha and his procrastination"
Velikiy Novgorod

What rules to follow to write texts in 2018, so that even if you have paws it would not prevent project or business from developing:

— Away with proverbs and sayings.
— Away with everything that the others are writing already.
— Away with dryness.
— Away with wateriness.

— You give clear texts.

- Funnelology - What is actually funnel-oriented commerce?
- Evolution of marketing in the US and how can you apply it?
- Intimate relationships and sales. What is in common?
- Front-end and Backend - American approach.

Vasily Tkachev
CEO @ All in Top Coaching
Yuri Kuznetsov
Founder @

1. In what cases it can be useful
2. Multiply title, h1, description, seo-blocks by country, region, city district, city using templates
3. Do the same by districts and metro
4. Calculate the mathematical effect
5. Add events (championships, exhibitions, New Year)
6. Add seasonality
7. Work with prompts
8. Consider overspamming
9. Correct templates for a specific query
10. Divide into subdomains
11. Get the targeted traffic

Konstantin Abdullin
Technologist and SEO-expert @ SEO.RU

- briefly about Mobile First and why it's important,
- how to configure AMP and Turbo pages, details,
- which sites already need AMP and Turbo Pages,
- cases