Marketing brezel or omnichannel in action. Estimate the offline and apply to the online

  • Auditorium: MUSEUM HALL №16
  • Category: Digital-marketing
  • Level: Skilled
  • Section: Lead generation

Description:

- What offline measurement practices are now used?

- Why is it important to look at all retention channels as a whole?

- How to relate online users with their offline purchases, and vice versa.

- Some cases, and what you can do as early as tomorrow.


О спикере

Has been engaged in Internet automation for more than 10 years, mainly in digital advertising: from context and text and graphics banners to media and RTB, and also integration with offline. Currently is engaged in development of Marilyn and Aori automation systems. Regularly speaks at industry conferences, organizer of MoscowDigital meet-ups dedicated to digital advertising.

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