Vsevolod Shekhovtsev
CEO @ April Agency
Moscow

How to combine client's business tasks with social media

  • Auditorium: MUSEUM CINEMA HALL
  • Category: Digital-marketing
  • Section: Digital

Description:

What has changed in social media by 2017: promotion features, lack of organic coverage and the impact of formats on the outcome of the work.

How to set tasks when working in social networks

Feedback and content - how to work in accordance with business objectives. How to build users feedback and involve employees in it. Content strategy based on audiences, marketing tasks and work adjustments after feedback analysis.

Senseless metrics in social media. How to measure work efficiency. Number of subscribers, views, covers, and mentions sentiment. Let's consider how various metrics are measured at different sites and why it does not make sense to ‘spawn’ new subscribers.


О спикере

Vsevolod Shekhovtsev

CEO @ April Agency
Moscow

CEO at April Agency, lecturer at RMA business school.

6-year experience in Digital sphere; prior to founding April, headed the Social Media Department in Primax agency.


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