Yandex. Advertising exactly on target. How to choose your audience

  • Auditorium: MUSEUM HALL №16
  • Category: Digital-marketing
  • Level: Skilled
  • Section: Lead generation


New features of Yandex advertising tools that will help competently segment the Internet audience and customize an advertising campaign exactly to your target users.

Specific examples and recommendations for effective settings of your advertising. Abstracts of the report:

• Overview of the main trends of the market;

• Need for accurate focus on the audience;

• Yandex tools for solving this problem and recommendations for their application - new features of Direct, Ya.Auditoria, hyperlocal targeting;

• Examples of using these tools to solve various business problems;

• Recommendations for improving the effectiveness of your advertising.

О спикере

Customer Account Manager for work with agencies in Nizhny Novgorod, an expert on Yandex advertising opportunities and on the qualitative setting of advertising campaigns in Yandex.Direct. Regularly participates as a speaker in seminars and conferences on Internet advertising (1C Bitrix seminars throughout Russia, regional and federal conferences on Internet advertising).

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