Evgeniy Chernov
Co-owner @ ParketMe

Last half-year: an online store selling hardwood flooring with average purchase size of RUB 500 k that has its own brand and show room with 1,200 sqm floor space

  • Auditorium: LOBBY
  • Category: Business
  • Level: Skilled
  • Section: E-Commerce


How three singularities merged: a flooring seller, a seo-specialist and a evangelist

Pain and suffering. Mental transformation from service contractor to seller of goods.

Evolution of the idea. Building the processes: online store—own brand—production—show room and stocking materials

No more drama, just listen to your mama. Everything for traffic and conversion. How we nearly killed each other arguing about the needs of the target audience.

Challenges of building the service as the key to distinction from the competition.

Future plans—why we are going to prevail?

О спикере

Evgeniy Chernov

Co-owner @ ParketMe

Graduated from Ulyanovsk State University with major in Organization Management; continued his higher education at Moscow International Higher Business School where he specialized in Company Marketing Activity Management.

Completed internship at Alexander Doderer’s Business School.

From 2015 to 2016, he held the post of Chief Business Development Officer at qb.digital (among the customers were MIC Group, a major real estate developer operating in the Moscow Region, Ingrad, PlazaDev, Rosneft, Expert, Rostec, and more); in 2014-2015, he was Executive Director at Pirogov Bureau, a leading web project agency. (among clients were Federal State Unitary Enterprise Special Communications of Russia, BP, Rosnano, Rosatom, BORK and others). Since 2009 till 2014, he held the post of CBDO at MST agency where he established and successfully launched the agency’s Moscow office. (among clients were Audi, Rosneft, Gazprom, Panasonic and others). He is the founder and a co-owner of ParketMe.ru on-line store. Founder and co-owner of Russian Classics, a flooring brand. Co-owner of idem.agency. Co-owner of fuckbusinessrivals PR agency. A Lead Expert at Advisory Board of Institute for Internet Development (Business Development ecosystem). A visiting scholar of Moscow International Higher Business School, Moscow State University of Foreign Affairs (MGIMO) and IKRA, with a focus on business development in the Internet.

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