Aleksandr Feoktistov
Ex Chief Business Development Officer @ Yandex-Market
Moscow

The way a chief executive can improve the efficiency of performance marketing

Description:

  • Performance rising tools 80% businesses fail to use
  • How to measure KPI, and what to expect from the employees in charge of online marketing
  • What challenges can be delegated to the agency, and how to monitor the operating quality
  • A bit of horror from e-commerce practice
О спикере

Aleksandr Feoktistov

Ex Chief Business Development Officer @ Yandex-Market
Moscow
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