Ivan Nikitin
Director Coach @ Ivan Nikitin & Co.
Korolev

The Whole Truth about Direct and Assisted Conversions

  • Auditorium: OKTYABR'SKIY
  • Category: Digital-marketing
  • Level: Beginner
  • Section: Web-analytics

Description:

The Whole Truth about Direct and Assisted Conversions


The report gives consideration to analysis procedures for e-Commerce site efficiency and conversions recording.

When adjusting and further applying analytic tools, the online store owners make concept-based and system mistakes, which results in irrelevance of the accumulated site-performance data array for any analysis, and the findings obtained are not consistent with the reality.


• Performance analysis: what to be analyzed and how

○ Traffic

○ Conversions

○ Proceeds or profitability

• Types of conversions

○ Direct conversions

○ Indirect conversions

○ Association or attribution of conversions

• Conversions

○ Transactions

○ Operation conversions

• Analysis procedures

○ Analysis framework

○ Marketing channels analysis

Questions and discussion

О спикере

Ivan Nikitin

Director Coach @ Ivan Nikitin & Co.
Korolev

Founder of “Ivan Nikitin & Co”. Over 15 years of experience in SEO, author of numerous SEO courses.

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