The Whole Truth about Direct and Assisted Conversions
The report gives consideration to analysis procedures for e-Commerce site efficiency and conversions recording.
When adjusting and further applying analytic tools, the online store owners make concept-based and system mistakes, which results in irrelevance of the accumulated site-performance data array for any analysis, and the findings obtained are not consistent with the reality.
• Performance analysis: what to be analyzed and how
○ Proceeds or profitability
• Types of conversions
○ Direct conversions
○ Indirect conversions
○ Association or attribution of conversions
○ Operation conversions
• Analysis procedures
○ Analysis framework
○ Marketing channels analysis
Questions and discussion