Started up as a programmer. At the age of 17 (in 1992), was engaged in development and sales of software. Then, switched to PC, server and network servicing. In 2001, set up his first online store. Since then, he has conceived, launched and built up many projects. Since 2007 till present he has been leading the marketing unit of Audiomania, a company that has turned into an international group of companies with own production facilities in Europe during this period, and which now leads Russia’s market of high-quality audio and video engineering solutions. A “E-commerce veteran” (according to EWDN), a “guru of customer focus” (according to Netologia), a lead expert of the Institute of Internet Development, author of “Your online store from A to Z”.