Rodion Scriabin—CBDO Lifehacker.ru. Ex-cofounder and COO of New Media Lab, ex-leader of video production at Netologiya Group On-Line Education Center (brands: Netologiya and Foxford), expert in content marketing, media in digital. Was the first to describe technologies and methods for integration of video content in content marketing strategy for a brand in Russian. Speaker at conferences: RIF+KIB, Dive in Marketing (DNBD), EMB2B, SMMcon, Stachka, 404 and more. Areas of competence: content marketing, internet marketing, native integrations, video production, video-bloging, leading creative teams, flexible methodologies for creation of creative content, online education.