Alexey Gornostaev

CEO @ Fatfox


How to understand what to invest in the next month: advertising, conversion, mobile application development or purchase of a few trainings for the Sales Department or recruitment of remote online consultants? How to make a choice, when there is not much money or resources but there is an excess of growth points?

The following issues shall be considered:

- What is end-to-end analytics: its components, way of implementation, and benefits;

- Generalized formula for revenue generation;

- Making a primitive mathematical model of business performance

- Application of an end-to-end data analysis in a mathematical model to evaluate the effectiveness of investments;

- Mechanism for choosing the correct application point under the conditions of limited budget and resources.

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